Having invented jean 140 years ago, Levi's takes its inspiration from daily life and ordinary people in its eyeglasses collections as well. The brand offers more than just a promotional campaign with the slogan "Live in Levi's", referring to the hectic times of ordinary life and the rejuvenation of spirits.Optical eyeglasses and sunglasses, as fundamental aspects of daily life, gains a totally new identity with Levi's. You can definitely feel comfortable and stylish with a jean, shirt and Levi's eyeglasses. Levi's bases its eyeglasses design on the free soul, a colurful life, original product and multicultural fashion philosophy. The eyeglasses, which are manufactured with pecial-patterned acetates, premium quality metals, antireflective - polarised coated UV-filtered polycarbon, mineral and CR39 glasses manufactured with know-how technique, appeal to people between the ages of 18-45 having a young spirit.