A Stylish Reveal: Burcu Esmersoy x HERMOSSA New Collection Launches at OLEA & THE BAR

The latest models from the highly anticipated Burcu Esmersoy x Hermossa eyewear collection for the 2024–2025 season were unveiled at a special event held at Olea & The Bar.

Hosted by Brandeyes CEO Hande Doğantekin Kın, Burcu Esmersoy, and Pelin Kaya, the vibrant event embraced a lively Havana theme, setting the stage for an eye-catching presentation of the entire collection. The new designs, including both sunglasses and optical frames, received great acclaim from guests.

In her opening speech, Brandeyes CEO Hande Doğantekin Kın shared:
“With Hermossa’s creative and dynamic team, we’ve merged Burcu Esmersoy’s unique style into a collection we hope will become a favorite among style icons throughout the 2024–2025 season.”

Burcu Esmersoy x Hermossa 2024–2025 Collection Brings Havana’s Spirit to Life

Set against the vibrant backdrop of Havana, Cuba, the Burcu Esmersoy x Hermossa 2024–2025 Collection was unveiled in a spectacular fusion of fashion and culture. With wide, light-tinted lenses that echo the city’s radiant energy, the collection created a stunning visual experience. The accompanying campaign film and photography series reflect the same aesthetic vision, further elevating the success of this iconic eyewear launch. Showcasing Burcu Esmersoy’s magnetic energy, the visuals instantly captivate and inspire admiration.

Designed by the brand’s Creative Director, Koray Tekmen, the collection makes a bold statement this season, particularly with its standout yellow-lens models. Crafted to transition effortlessly from day to night, indoors or out, the Burcu Esmersoy x Hermossa 2024–2025 eyewear collection offers a versatile range—from sunglasses to optical frames—catering to every style and mood.

Launched in 2015, Hermossa was born as a radiant spark meant to illuminate and transcend boundaries. More than just a brand, Hermossa represents a mindset—an inspiring perspective that invites wearers to carry the beauty of the world in their eyes. The Burcu Esmersoy x Hermossa collection, in turn, is far more than an accessory; each piece empowers self-expression, offering freedom to explore the world with confidence and authenticity.

Blending flawless aesthetics with signature elegance, the designs offer stunning style options for all face shapes and personal tastes. With timeless silhouettes and a modern edge, Burcu Esmersoy x Hermossa becomes an essential part of every moment.

Guests at the Havana-themed launch event enjoyed every detail of the experience—from striking poses and selfies with the new eyewear models to dancing along with the captivating vocals of Solanch de la Rosa.

To conclude the evening, Brandeyes CEO Hande Doğantekin Kın and Burcu Esmersoy personally connected with each guest, sharing insights into the collection’s design story. Reflecting the same Cuban spirit, all Brandeyes store windows were redesigned to match the event’s concept—bringing the rhythm of Havana into the heart of retail.